Tweeting for Dollars

Speakers

• Beth Mansfield, PR Manager, Carl’s Jr. (@bethmansfield)
• Mike Prasad, Brand/New Media Director, Kogi BBQ (@mikeprasad)
• Stefanie Nelson, Marketing, Dell Outlet (@DellOutlet)

Measuring ROI

Tracking URLs (bit.ly) to track clickthroughs
Tracking RTs
If you talk about it, chances are other people will talk about it, too