Your Brand is a Person

Speakers

• MC Hammer (@mchammer)
• Stefanie Michaels, Adventure Girl (@adventuregirl)

Name recognition is a key factor (hence why Tweeps follow celebrities)
Sometimes, ghost writers may not be the most effective way to manage your Twitter account
MC Hammer on ghosting in Twitter: “If I’m suddenly accessible on Twitter, and it’s not me, that defeats the purpose.”

How do you deal with Twitter squatters?